Positioning : wie Marken und Unternehmen in übersättigten Märkten überleben
Al Ries; Jack Trout. Aus dem Amerikan. übersetzt von Lorenz Wied
| Alternative title: | Positioning <dt.> |
|---|---|
| Year of publication: |
2012
|
| Authors: | Ries, Al ; Trout, Jack |
| Other Persons: | Wied, Lorenz (translator) |
| Publisher: |
München : Vahlen |
| Subject: | Marketingmanagement | Marketing management | Produktmanagement | Product management | Strategisches Management | Strategic management | Positionierung <Marketing> |
| Description of contents: | Table of Contents [gbv.de] ; Description [gbv.de] |
| Extent: | X, 176 S. Ill. 224 mm x 141 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-8006-3790-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009565044