Practice Prize Report-Quantifying and Improving Promotion Effectiveness at CVS
| Year of publication: |
2007
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|---|---|
| Authors: | Ailawadi, Kusum L. ; Harlam, Bari A. ; César, Jacques ; Trounce, David |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 26.2007, 4, p. 566-575
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