Practice Prize Report—Quantifying and Improving Promotion Effectiveness at CVS
Year of publication: |
2007
|
---|---|
Authors: | Ailawadi, Kusum L. ; Harlam, Bari A. ; César, Jacques ; Trounce, David |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 26.2007, 4, p. 566-575
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | promotion profitability | retail promotions | retail promotion impact |
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