Practitioners' perspectives on the marketing strategies in Indian banking sector : a framework for strategy formulation
Archita Pal Choudhury, Amit Kundu, Dev Narayan Sarkar, Arabinda Bhattacharya
| Year of publication: |
2023
|
|---|---|
| Authors: | Choudhury, Archita Pal ; Kundu, Amit ; Sarkar, Dev Narayan ; Bhattacharya, Arabinda |
| Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 28.2023, 1, p. 146-177
|
| Subject: | Banking sector | CFA | EFA | India | Marketing practices | Marketing strategy | Practitioners | Relational marketing | SEM | Study | Transactional marketing | Indien | Marketingmanagement | Marketing management | Marketing | Bank | Bankmarketing | Bank marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41264-022-00142-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014251410