Predicting a diverse future: Directions and issues in the marketing of services
| Year of publication: |
2002
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|---|---|
| Authors: | Laing, Angus ; Lewis, Barbara ; Foxall, Gordon ; Hogg, Gillian |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 36.2002, 4, p. 479
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