Predicting behavioral loyalty through community : why other fans are more important than our own intentions, our satisfaction, and the team itself
Masayuki Yoshida; Bob Heere; Brian Gordon
| Year of publication: |
2015
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|---|---|
| Authors: | Yoshida, Masayuki ; Heere, Bob ; Gordon, Brian |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 29.2015, 3, p. 318-333
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| Subject: | fan loyalty | purchase behavior | team identification | customer satisfaction | purchase intention | psychological commitment | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Arbeitsgruppe | Team | Beziehungsmarketing | Relationship marketing | Emotion | Mitarbeiterbindung | Employee retention |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011295355