Predicting consumer ad preferences : leveraging a machine learning approach for EDA and FEA neurophysiological metrics
João Alexandre Lobo Marques, Andreia C. Neto, Susana C. Silva, Enrique Bigne
| Year of publication: |
2025
|
|---|---|
| Authors: | Lobo Marques, João Alexandre ; Neto, Andreia C. ; Silva, Susana C. ; Bigné Alcañiz, J. Enrique |
| Subject: | advertising | consumer ad preferences | consumer neuroscience | emotions | explainable artificial intelligence | machine learning | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Emotion | Werbung | Advertising |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22118 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015372972