Predicting consumers’ choices in the age of the internet, AI, and almost perfect tracking : Some things change, the key challenges do not
| Year of publication: |
2020
|
|---|---|
| Authors: | Gal, David ; Simonson, Itamar |
| Published in: |
Consumer Psychology Review. - Wiley, ISSN 2476-1281, ZDB-ID 2917720-0. - Vol. 4.2020, 1 (09.12.), p. 135-152
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/arcp.1068 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012406401