Predicting Customer Satisfaction from ATMs: A Cross Country Study - This research study uses an ordered probability model (commonly referred to as an ordered probit model, see Aldrich & Nelson, 1984) to predict customer overall satisfaction gained from the use of ATMs, using two different countries namely the United Kingdom and Hungary. Overall satisfaction is seen in this study as the end result ...
| Year of publication: |
2000
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| Authors: | Snee, Helena R. ; Goode, Mark M.H. ; Moutinho, Luiz A. |
| Published in: |
Journal of professional services marketing. - New York, NY : Haworth Press, ISSN 0748-4623, ZDB-ID 6160001. - Vol. 20.2000, 2, p. 133
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