Predicting customer satisfaction towards mobile value-added services : an application of multiple regression
Lokesh Jasrai
| Year of publication: |
2014
|
|---|---|
| Authors: | Jasrai, Lokesh |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 13.2014, 1, p. 29-44
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Mobilkommunikation | Mobile communications | Prognoseverfahren | Forecasting model | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010347451