Predicting customers' intentions to check in on Facebook while patronizing hospitality firms
Year of publication: |
March 2016
|
---|---|
Authors: | Wang, Hsiu-Yuan |
Subject: | Facebook | Behavioral intention | Check-in | Structural equation modeling | Social Web | Social web | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Gastgewerbe | Hospitality industry | Verbrauchereinstellung | Consumer attitudes | Krankenhaus | Hospital | Online-Marketing | Internet marketing |
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