Predicting green product consumption using theory of planned behavior and reasoned action
Justin Paul, Ashwin Modi, Jayesh Patel
| Year of publication: |
2016
|
|---|---|
| Authors: | Paul, Justin ; Modi, Ashwin ; Patel, Jayesh |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 29.2016, p. 123-134
|
| Subject: | Green products | Purchase intention | Theory of Planned Behavior | Consumer attitude | Environmental concern | Validity | Structural equation modeling | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Umweltbewusstsein | Environmental consciousness | Strukturgleichungsmodell | Structural equation model | Öko-Marketing | Green marketing |