Predicting purchase decisions with different conjoint analysis methods : a Monte Carlo simulation
Klaus Backhaus; Thomas Hillig; Robert Wilken
| Year of publication: |
2007
|
|---|---|
| Authors: | Backhaus, Klaus ; Hillig, Thomas ; Wilken, Robert |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 49.2007, 3, p. 341-364
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| Subject: | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Monte-Carlo-Simulation | Monte Carlo simulation | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003467514