Predicting purchase decisions with different conjoint analysis methods: a Monte Carlo simulation
| Year of publication: |
2007
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| Authors: | Backhaus, Klaus ; Hillig, Thomas ; Wilken, Robert |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 49.2007, 3, p. 341-364
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