Predicting sports fans' engagement with culturally aligned social media content : a language expectancy perspective

Deep Prakash C, Adrija Majumdar

Year of publication:	2023
Authors:	Prakash C., Deep ; Majumdar, Adrija
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-14
Subject:	Culture \| Deep learning \| Language expectancy theory \| Twitter \| Sports \| Social Web \| Social web \| Sprache \| Language \| Konsumentenverhalten \| Consumer behaviour \| Sport \| Online-Marketing \| Internet marketing

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