Predicting the influence of users' posted information for eWOM advertising in social networks
Yen-Liang Chen; Kwei Tang; Chia-Chi Wu; Ru-Yun Jheng
| Year of publication: |
2014
|
|---|---|
| Authors: | Chen, Yen-liang ; Tang, Kwei ; Wu, Chia-Chi ; Jheng, Ru-Yun |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 13.2014, 6, p. 431-439
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| Subject: | Social network | Electronic word-of-mouth (eWOM) | Influence | Data mining | Sentiment analysis | Social Web | Social web | Soziales Netzwerk | Virales Marketing | Viral marketing | Data Mining | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |