Predicting under- and overperforming SKUs within the distribution-market share relationship
Year of publication: |
2021
|
---|---|
Authors: | Hirche, Martin ; Farris, Paul W. ; Greenacre, Luke ; Quan, Yiran ; Wei, Susan |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 97.2021, 4, p. 667-714
|
Subject: | Predictive analytics | Machine learning | SKU performance | Category management | Portfolio management | Künstliche Intelligenz | Artificial intelligence | Portfolio-Management | Portfolio selection | Prognoseverfahren | Forecasting model | Category Management | Lieferantenmanagement | Supplier relationship management |
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