Predicting wine tourism intention : destination image and self-congruity
Year of publication: |
2014
|
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Authors: | Pratt, Marlene A. ; Sparks, Beverley |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 31.2014, 3/4, p. 443-460
|
Subject: | Destination image | self-congruity | wine tourism | wine involvement | Wein | Wine | Destinationsmanagement | Destination management | Weinbau | Wine industry | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Herkunftsbezeichnung | Designation of origin | Tourismus | Tourism |
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