Predictive modeling in marketing : ensemble methods for response modeling
Gabriela Alves Werb and Martin Schmidberger
| Year of publication: |
2021
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|---|---|
| Authors: | Alves Werb, Gabriela ; Schmidberger, Martin |
| Published in: |
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB). - Baden-Baden : Nomos, ISSN 0042-059X, ZDB-ID 204030-X. - Vol. 75.2021, 3, p. 376-396
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| Subject: | machine learning | predictive modeling | interpretable machine learning | ensemble methods | customer response | response modeling | Künstliche Intelligenz | Artificial intelligence | Prognoseverfahren | Forecasting model | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Data Mining | Data mining |