Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment
Kaan Varnali; Cengiz Yilmaz; Aysegul Toker
| Year of publication: |
2012
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|---|---|
| Authors: | Varnali, Kaan ; Yilmaz, Cengiz ; Toker, Aysegul |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 25390193. - Vol. 11.2012, 1/6, p. 570-581
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010117826