Preference stability : modeling how consumer preferences shift after receiving new product information
Harmen Oppewal, Mark Morrison, Paul Wang and David Waller
| Year of publication: |
2010
|
|---|---|
| Authors: | Oppewal, Harmen ; Morrison, Mark ; Wang, Paul ; Waller, David |
| Published in: |
Choice modelling : the state-of-the-art and the state-of-practice ; proceedings from the Inaugural International Choice Modelling Conference ; [Harrogate, 30 March - 1 April 2009]. - Bingley [u.a.] : Emerald, ISBN 978-1-84950-772-1. - 2010, p. 499-516
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Produktinformation | Product information | Konsumentenpräferenzen | Consumer preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003988622