Preference tests and the management of product features
Ralph L. Day
| Year of publication: |
1968
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|---|---|
| Authors: | Day, Ralph L. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 32.1968, 3, p. 24-29
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| Subject: | Verbrauchsgütertest | Produktgestaltung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002062250