Preparing for retirement : the influence of message frame, message appeal and life stage
Andrea Gaye Fenton, Sean Sands, Carla Ferraro, Jason Ian Pallant and Eraj Ghafoori
| Year of publication: |
2023
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| Authors: | Fenton, Andrea Gaye ; Sands, Sean ; Ferraro, Carla ; Pallant, Jason Ian ; Ghafoori, Eraj |
| Published in: |
Journal of social marketing : JSOCM. - Bingley : Emerald, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 13.2023, 4, p. 572-592
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| Subject: | Life-stage | Message appeal | Message frame | Retirement planning | Werbewirkung | Advertising effects | Altersvorsorge | Retirement provision | Prospect Theory | Prospect theory | Altersgrenze | Retirement | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSOCM-04-2023-0081 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014426715