Price changes and defection levels in a subscription-type market: can an estimation model really predict defection levels?
| Year of publication: |
2004
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|---|---|
| Authors: | Dawes, John |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 18.2004, 1, p. 35-44
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