Pricing analytics : models and advanced quantitative techniques for product pricing

Walter R. Paczkowski

Preface -- Introduction -- Elasticities : background and concept -- Elasticities ¿ their use in pricing -- Stated preference models -- Conjoint analysis -- Discrete choice models -- Maxdiff models -- Other stated preference methods -- Price segmentation -- Price segmentation: basic models -- Price segmentation: advanced models -- Big data and econometric models -- Working with big data -- Big data and nonlinear prices -- References

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Year of publication:	2019
Authors:	Paczkowski, Walter R.
Publisher:	London : Routledge
Subject:	Preismanagement \| Pricing strategy \| Szenariotechnik \| Scenario analysis \| Schätzung \| Estimation \| Ökonometrisches Modell \| Econometric model \| Preispolitik \| Mathematisches Modell \| Quantitative Methode
Description of contents:	Table of Contents [gbv.de]

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Erscheint auch als (Online-Ausgabe):

Pricing analytics, First edition.. - Boca Raton, FL : Routledge, an imprint of Taylor and Francis,, 2018. - 1 online resource (338 pages)

Erscheint auch als (Online-Ausgabe):

Pricing Analytics. - London : Routledge, 2018. - 1 Online-Ressource

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