Pricing analytics : models and advanced quantitative techniques for product pricing

by Walter R. Paczkowski.

part Part I Background -- chapter 1 Introduction -- chapter 2 Elasticities – Background and concept -- chapter 3 Elasticities – Their use in pricing -- part Part II Stated preference models -- chapter 4 Conjoint analysis -- chapter 5 Discrete choice models -- chapter 6 MaxDiff models -- chapter 7 Other stated preference methods -- part Part III Price segmentation -- chapter 8 Price segmentation: Basic models -- chapter 9 Price segmentation: Advanced models -- part Part IV Big Data and econometric models -- chapter 10 Working with Big Data -- chapter 11 Big Data pricing models -- chapter 12 Big Data and nonlinear prices.

MoreLess

Year of publication:	2018 ; First edition.
Authors:	Paczkowski, Walter R.
Institutions:	Taylor and Francis (contributor)
Publisher:	Boca Raton, FL : Routledge, an imprint of Taylor and Francis,
Subject:	Preismanagement \| Pricing strategy \| Szenariotechnik \| Scenario analysis \| Schätzung \| Estimation \| Ökonometrisches Modell \| Econometric model \| Preispolitik \| Mathematisches Modell \| Quantitative Methode

Extent:	1 online resource (338 pages)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-351-71309-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013179834