Pricing in consumer digital markets : a dynamic framework

Richard Reisman, Adrian Payne, Pennie Frow

Year of publication:	2019
Authors:	Reisman, Richard ; Payne, Adrian ; Frow, Pennie
Published in:	Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 27.2019, 3, p. 139-148
Subject:	Pricing \| Participative pricing \| Digital products \| Pay what you want \| FairPay \| Preismanagement \| Pricing strategy \| Konsumentenverhalten \| Consumer behaviour \| Theorie \| Theory \| Digitale Güter \| Digital goods \| Electronic Commerce \| E-commerce

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