Pricing strategies with reference effects in competitive industries

Brian Coulter and Srini Krishnamoorthy

Year of publication:	2014
Authors:	Coulter, Brian ; Krishnamoorthy, Srini
Published in:	International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS). - Oxford : Wiley, ISSN 0969-6016, ZDB-ID 1213721-2. - Vol. 21.2014, 2, p. 263-274
Subject:	revenue management \| pricing \| reference prices \| short-termism \| Preismanagement \| Pricing strategy \| Revenue-Management \| Revenue management \| Preiswettbewerb \| Price competition

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