Pricing strategy in online retailing marketplaces of homogeneous goods : should high reputation seller charge more?
Year of publication: |
2009
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Authors: | Liu, Yuewen ; Wei, Kwok Kee ; Chen, Huaping |
Published in: |
Value creation in e-business management : 15th Americas Conference on Information Systems, AMCIS 2009, SIGeBIZ track, San Francisco, CA, USA, August 6 - 9, 2009; selected papers. - Berlin : Springer, ISBN 978-3-642-03131-1. - 2009, p. 155-168
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Subject: | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Reputation | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Firmenimage | Corporate reputation |
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