Pricing strategy : setting price levels, managing price discounts, & establishing price structures
Tim J. Smith
| Year of publication: |
2012 ; Internat. ed.
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|---|---|
| Authors: | Smith, Tim J. |
| Publisher: |
[Mason, Ohio] : South-Western/Cengage Learning |
| Subject: | Preispolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 318 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-11-157129-0 ; 1-11-157129-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008910920