Priming movie product placements : new insights from a cross-national case study
Siva K. Balasubramanian and Giacomo Gistri
| Year of publication: |
2022
|
|---|---|
| Authors: | Balasubramanian, Siva Kumar ; Gistri, Giacomo |
| Subject: | ad priming | brand attitude | brand recall | media priming | Product placement | prominent | subtle | Product Placement | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Film | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2021.1930349 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013362126