Principles of marketing
Authors: | Kotler, Philip ; Armstrong, Gary |
---|---|
Publisher: |
Upper Saddle River, NJ : Prentice Hall |
Subject: | Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
-
Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R., (2016)
-
Rice, Craig S., (1966)
-
Vertriebscontrolling : theoretische Grundlagen und Umsetzung in die Praxis
Wielpütz, Axel Ullrich, (1995)
- More ...
-
Kotler, Philip, (1991)
-
Kotler, Philip, (1993)
-
Kotler, Philip, (1997)
- More ...