Prioritizing the components of online environment to assess customer experience : an interpretive structural modeling approach
Ruchi Jain Garg, Vandana, Vinod Kumar
| Year of publication: |
2021
|
|---|---|
| Authors: | Garg, Ruchi Jain ; Vandana ; Kumar, Vinod |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 17.2021, 2, p. 81-100
|
| Subject: | Customer Experience | Flow Theory | Interpretive Structural Modeling | MICMAC Analysis | Online Environment | Pareto Analysis | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |