Privacy concerns of social networking websites in the age of mobile marketing : a study of users' perceptions and their segmentation
Mihai Orzan (Economic Studies University of Bucharest, Romania), Calin Veghes (Economic Studies University of Bucharest, Romania), Carmen Acatrinei (Economic Studies University of Bucharest, Romania), Claudia Iconaru (Economic Studies University of Bucharest, Romania), Octav Macovei (Lumina - Southeast Europe University, Romania)
| Year of publication: |
2016
|
|---|---|
| Authors: | Orzan, Mihai ; Veghes, Calin ; Acatrinei, Carmen ; Iconaru, Claudia ; Macovei, Octav |
| Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 16.2016, 1, p. 57-64
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| Subject: | Social networking sites | Discriminant Analysis | Privacy concerns | Trust | User segmentation | Social Web | Social web | Datenschutz | Data protection | Website | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing | Soziales Netzwerk | Social network | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.18374/JIBE-16-1.5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011459235