Private label and manufacturer brand choice in a new competitive reality : strategic directions and the future of brands
Year of publication: |
2019
|
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Authors: | Cuneo, Andres ; Milberg, Sandra J. ; Alarcon-del-Amo, Maria del Carmen ; Lopez-Belbeze, Pilar |
Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 37.2019, 1, p. 117-128
|
Subject: | Private label brands | Manufacturer brands | Brand choice | Market segmentation | Polarized consumption | Hybrid consumption | Latent class analysis | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Markenführung | Brand management | Marketingmanagement | Marketing management |
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