Private label line proliferation and private label tier pricing : a new dimension of competition between private labels and national brands
Gizem Hökelekli, Lien Lamey, Frank Verboven
| Year of publication: |
May 2017
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|---|---|
| Authors: | Hökelekli, Gizem ; Lamey, Lien ; Verboven, Frank |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 36.2017, p. 39-52
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| Subject: | Private label tiers | Private label proliferation | Competition | Pricing | Demand model | Profit implications | Handelsmarke | Store brand | Markenartikel | Brand | Einzelhandelspreis | Retail price | Theorie | Theory | Einzelhandel | Retail trade | Wettbewerb | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.12.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011697876