Private labels importance across different store loyalty stages : a multilevel approach
Rita Coelho do Vale and Pedro Verga Matos
| Year of publication: |
2017
|
|---|---|
| Authors: | Vale, Rita Coelho do ; Matos, Pedro Verga |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 45.2017, 1, p. 71-89
|
| Subject: | Economic factors | Four-stage loyalty | In-store factors | Multi-level regression | Private labels | Store loyalty | Beziehungsmarketing | Relationship marketing | Handelsmarke | Store brand | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Lebensmitteleinzelhandel | Food retailing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-04-2016-0053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011621628