Proactive learning culture : a dynamic capability and key success factor for SMEs entering foreign markets
Itzhak Gnizy; William E. Baker and Amir Grinstein
| Year of publication: |
2014
|
|---|---|
| Authors: | Gnizy, Itzhak ; Baker, William E. ; Grinstein, Amir |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 31.2014, 5, p. 477-505
|
| Subject: | International marketing | SME | Learning | strategic orientation | Dynamic capabilities | Foreign launch success | Dynamische Kompetenzen | KMU | Erfolgsfaktor | Success factor | Lernende Organisation | Learning organization | Internationaler Markteintritt | International market entry | Internationales Marketing | Ressourcenorientierter Ansatz | Resource-based view | Wettbewerbsstrategie | Competitive strategy |