Probalistic selling vs. markdown selling : price discrimination and management of demand uncertainty in retailing
Dan Hamilton Rice; Scott A. Fay; Jinhong Cie
| Year of publication: |
2014
|
|---|---|
| Authors: | Rice, Dan Hamilton ; Fay, Scott A. ; Cie, Jinhong |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 31.2014, 2, p. 147-155
|
| Subject: | Probalistic selling | Pricing | Demand uncertainty | Markdowns | Price discrimination | Preisdifferenzierung | Theorie | Theory | Preismanagement | Pricing strategy | Nachfrage | Demand | Einzelhandel | Retail trade | Verkauf | Selling |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010400712