Problems in marketing : applying key concepts and techniques
Luiz Moutinho & Charles Chien
| Year of publication: |
c2008 ; 2nd ed (Online-Ausg.)
|
|---|---|
| Authors: | Moutinho, Luiz |
| Other Persons: | Chien, Charles S. (contributor) |
| Publisher: |
Los Angeles, [Calif.] : SAGE |
| Subject: | Marketing | Marketingmanagement | Marketing management | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Direktmarketing | Direct marketing | Internationales Marketing | International marketing |
| Extent: | Online Ressource (xiii, 322 p.) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management Includes bibliographical references and index Originally published as by Luiz Moutinho. London: P. Chapman 1991 |
| ISBN: | 978-1-4462-2094-8 ; 978-1-4462-2094-8 ; 978-0-7619-7179-5 ; 978-0-7619-7179-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013208097