Proceedings of the 1988 International Conference of Services Marketing

edited by Edward G. Thomas, S.R. Rao

Papers from Opening Competitive Paper Session -- Travel and Tourism -- Leisure and Recreation -- Recreational Services -- International Services -- Financial Services -- Services Marketing Strategies and Techniques -- Travel and Hospitality -- Health Care Services -- Nonprofit Services -- Industrial Services.

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Year of publication:	2015
Other Persons:	Thomas, Edward G. (ed.) ; Rao, S.R. (ed.)
Publisher:	Cham : Springer International Publishing
Subject:	Dienstleistungsmarketing \| Services marketing \| Welt \| World \| Wirtschaftswissenschaften \| Führungstheorie \| Marketing
Description of contents:	Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (X, 367 p, online resource)
Series:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Papers from Opening Competitive Paper SessionTravel and Tourism -- Leisure and Recreation -- Recreational Services -- International Services -- Financial Services -- Services Marketing Strategies and Techniques -- Travel and Hospitality -- Health Care Services -- Nonprofit Services -- Industrial Services.
ISBN:	978-3-319-17317-7 ; 978-3-319-17316-0
Other identifiers:	10.1007/978-3-319-17317-7 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014019835