Producing word of mouth : a matter of self-confidence? : investigating a dual effect of consumer self-confidence on WOM
Anders Hauge Wien, Svein Ottar Olsen
| Year of publication: |
February 2017
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|---|---|
| Authors: | Wien, Anders Hauge ; Olsen, Svein O. |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 25.2017, 1, p. 38-45
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| Subject: | Word of mouth | Consumer self-confidence | Personality | Suppression effect | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology |