Product evaluation as a function of consumer type and usage situation
| Year of publication: |
1994
|
|---|---|
| Authors: | Eimers, Y.M. ; Pieters, R.G.M. ; Verhallen, T.M.M. |
| Institutions: | Tilburg University, School of Economics and Management |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | Published |
| Source: |
Persistent link: https://www.econbiz.de/10011087849