Product-facilitated conversations : when does starting a conversation by mentioning a product lead to better conversational outcomes?

Hillary J. D. Wiener, James R. Bettman, Mary Frances Luce

Year of publication:	2024
Authors:	Wiener, Hillary J. D. ; Bettman, James R. ; Luce, Mary Frances
Published in:	Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 34.2024, 2, p. 334-342
Subject:	communication \| happiness and wellbeing \| materialism and conspicuous consumption \| possessions \| user created content \| word-of-mouth \| Zufriedenheit \| Satisfaction \| Virales Marketing \| Viral marketing \| Konsumentenverhalten \| Consumer behaviour \| Kommunikation \| Communication \| Rüstungskonversion \| Defence conversion \| Nachfrageinterdependenz \| Interdependent preferences \| Social Web \| Social web \| Lebensqualität \| Quality of life \| Interne Kommunikation \| Internal communication