Product line bundling : why airlines bundle high-end while hotels bundle low-end
Steven M. Shugan, Jihwan Moon, Qiaoni Shi, Nanda S. Kumar
| Year of publication: |
January-February 2017
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| Authors: | Shugan, Steven M. ; Moon, Jihwan ; Shi, Qiaoni ; Kumar, Nanda S. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 1, p. 124-139
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| Subject: | product line | strategic bundling | analytic model | pricing | targeted add-ons | ancillary services | fees | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy | Theorie | Theory | Preisdifferenzierung | Price discrimination | Fluggesellschaft | Airline | Produktmanagement | Product management | Hotellerie | Hotel industry | Fertigungsprogramm | Master production schedule | Monopol | Monopoly | Konsumentenverhalten | Consumer behaviour | Niedrigpreisstrategie | Low-cost strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2016.1004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011645792