Product placement and integrated marketing communications effects on an informational TV program
David Corkindale, Michael Neale and Steven Bellman
| Year of publication: |
2023
|
|---|---|
| Authors: | Corkindale, David ; Neale, Michael ; Bellman, Steven |
| Subject: | Fernsehwerbung | Television advertising | Marketingmanagement | Marketing management | Product Placement | Product placement |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2021.1981500 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014233765