Product positioning based on knowledge-oriented support : a logical framework
Wolfgang Gaul and Daniel Baier
| Year of publication: |
1993
|
|---|---|
| Authors: | Gaul, Wolfgang |
| Other Persons: | Baier, Daniel (contributor) |
| Published in: |
Mathematical modelling in economics : essays in honor of Wolfgang Eichhorn. - Berlin : Springer, ISBN 0-387-57224-4. - 1993, p. 392-407
|
| Subject: | Marketingmanagement | Marketing management | Produktgestaltung | Product design | Expertensystem | Expert system | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001283709