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Analyzing the capabilities of the HB logit model for choice-based conjoint analysis : a simulation study
Hein, Maren, (2020)
When and how to infer heuristic consideration set rules of consumers
Bremer, Lucas, (2017)
Non-geometric Plackett-Burman designs in conjoint analysis
Blomkvist, Ola, (2001)
Market simulation using a probabilistic ideal vector model for conjoint data
Baier, Daniel, (2000)
Product positioning based on knowledge-oriented support : a logical framework
Gaul, Wolfgang, (1993)
Classification and representation using conjoint data
Baier, Daniel, (1995)