Product touch in the real and digital world : how do consumers react?
Giovanni Pino, Cesare Amatulli, Rajan Nataraajan, Matteo De Angelis, Alessandro M. Peluso, Gianluigi Guido
| Year of publication: |
2020
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|---|---|
| Authors: | Pino, Giovanni ; Amatulli, Cesare ; Nataraajan, Rajan ; De Angelis, Matteo ; Peluso, Alessandro M. ; Guido, Gianluigi |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 112.2020, p. 492-501
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| Subject: | Ease of use | Instrumental need for touch | Product touch | Tactile feedback | Tactile-functional products | Vicarious touch |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.10.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012230636