The effect of negative message framing on green consumption : an investigation of the role of shame
Cesare Amatulli, Matteo De Angelis, Alessandro M. Peluso, Isabella Soscia, Gianluigi Guido
| Year of publication: |
2019
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|---|---|
| Authors: | Amatulli, Cesare ; De Angelis, Matteo ; Peluso, Alessandro M. ; Soscia, Isabella ; Guido, Gianluigi |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 157.2019, 4, p. 1111-1132
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| Subject: | Communication | Green consumption | Negative emotions | Negative framing | Pro-environmental behavior | Shame | Konsumentenverhalten | Consumer behaviour | Emotion | Umweltbewusstsein | Environmental consciousness | Prospect Theory | Prospect theory | Öko-Marketing | Green marketing | Werbewirkung | Advertising effects | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10551-017-3644-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012031270